01
Translation isn't optimization.
German buyers phrase questions differently and weigh different proof. Translated content carries your words, not their search behaviour.
Generative Engine Optimization · DACH
When a buyer in Germany asks an AI in German, it answers from German sources. Your English rankings don't decide that. We make your brand the one it names — and we measure it per engine.
AI Visibility Index · 30D
0 leads pulled in
ChatGPT
41% +14 pts
Named + cited
Gemini
29% +6 pts
Named
Perplexity
22% +3 pts
Named
40+ Companies run on our systems
Official Google Partner →SEO, GEO and AEO in one report
01 · The gap
Answer engines reply in the language they were asked in, from sources in that language. That single mechanic is why global authority does not transfer into the DACH answer layer.
28.3%
of ChatGPT's most-cited pages have zero organic visibility in Google. Ranking and being cited are two different games.
Source: Ahrefs, 2026
58%
citation probability in Google AI Overviews at position 1 — dropping to 14% at position 10. The gap between list and answer keeps widening.
Source: AI Overviews study, 2026
2028
is when McKinsey expects nearly every second search query to run through generative AI. The shift is a timeline now, not a forecast.
Source: McKinsey
01
German buyers phrase questions differently and weigh different proof. Translated content carries your words, not their search behaviour.
02
If no German-language source states clearly who you are and what you sell, the engines have nothing to cite you for.
03
Most reporting stops at rankings. Without a tracked prompt set per engine, German AI visibility is a guess.
02 · The stack
Classic search, generative engines and direct answers score different signals. We build all three off the same content base — in German.
| Criterion | Classic SEOThe results list | GEOGenerative Engine Optimization | AEOAnswer Engine Optimization |
|---|---|---|---|
| Target metric | Ranking in Google's results list | Named & cited inside the AI answer | The direct answer and Google AI Overviews |
| Success means | Clicks to your website | Visibility without a click (zero-click) | Citation-ready passages |
| Signals | Keywords, technical, backlinks | Structured data, entity signals, mentions | Clean schema, trusted entity signals |
| Visible when | someone searches | someone asks the AI | nobody has scrolled yet |
03 · Any platform
No migration, no replatforming. Your site stays where it is — we optimise in place and report in English while working in German.
04 · Machine-readable
This is the markdown context of this page — the same version an AI reads first. Copy it, or hand the URL straight to a model and have it check the SEO and GEO of this landing page.
Each button opens the model with an audit brief for this URL only: fetch first, then show what it read, then score SEO and GEO and name the three highest-impact fixes.
2×
A client's revenue doubled in one year. Visibility as a system, not by chance — the same method that makes this page machine-readable.
05 · Free & no obligation
We check where you stand in German-language AI answers and on Google, then come back with concrete starting points. No pressure.
06 · FAQ
Answer engines respond in the language of the prompt, drawing on sources in that language. A German prompt pulls German sources. English-only content, however authoritative, is far less likely to be cited in a German answer — so ranking in the US tells you very little about whether you are named in Germany.
Yes. Most of our English-speaking clients are international brands that sell into Germany, Austria and Switzerland and want to be present when buyers there ask an AI in German. We work in English with your team and in German on your content.
No, and this is the most common mistake. Translation carries the words but not the search behaviour: German buyers use different phrasing, ask different questions and weigh different proof. Content that gets cited in German is researched for the German market, not translated into it.
We define a fixed set of prompts your buyers realistically ask, then check per engine, on a schedule, whether your brand is named and whether it is linked as a source. That produces an answer share per engine over time. Classic rankings from Google Search Console and rank tracking run in the same report.
SEO optimises for placement in Google's results list and the click that follows. GEO optimises for being named and cited inside a generated answer. AEO focuses more narrowly on direct answers and Google AI Overviews. They share a content base but score different signals, which is why a page can rank first and still be absent from AI answers.
WordPress, Shopify, Webflow, ALL ONE, TYPO3, Wix and custom or headless setups. Your site stays where it is — we optimise inside your existing stack.
Read on
The German version of this page — the one your DACH buyers will actually find.
What's changing in AI Overviews, ChatGPT and Perplexity — and what it means for visibility.
20 minutes, specific: where your brand stands in the German answer layer and what the first step would be.
Reviewed by: HOSH MEDIA — Official Google Partner Published: Last reviewed:
Get visible now
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